At the end of June, Russia's first online festival of garden art, landscape design and gardening will be held.
The ninth Moscow international festival of gardens and flowers, the Moscow Flower Show, will be held for the first time in a virtual reality format. The traditional event of the Moscow’s summer, which has already become a landmark event, will take place despite the circumstances.
From June 26 to July 5, amateurs and professionals from anywhere in the world will be able to visit virtual stands of three hundred leading companies in the field of landscape design from twenty countries, talk to experts and, of course, to appreciate the best works presented in the competition program.
Participants, despite the restrictions, will have the opportunity to stay in business, to make themselves known to the widest possible range of visitors. Organising a virtual stand is a new task, the successful solution of which demonstrates that the company is keeping up with the times, and is the key for future success. Visitors of the exhibition will be able to immerse themselves in the atmosphere of each stand, get additional information about the company and its products, hear the stories of the creators and learn the secrets of generating their projects.
On the MFS-online one will be able to learn about the most interesting novelties and trends in landscape design, get advice from professionals on creating your own gardens and care for them. Fashionable designers, like Alyona Akhmadullina and Denis Gulyaev will present their vision of author's gardens in collaboration with famous landscape designers Oksana Khleborodova, Laura Rudko and a number of others.
The year 2020 was declared to be the "Year of Remembrance and Glory", and the theme of the festival will be "Gardens of Peace". Peace is a common achievement of our people, who won the Great Patriotic War, and is an opportunity to live and create in peace, but at the same time is a very fragile fabric that requires nurturing and careful treatment, including new challenges, such as ecology. An important task of the festival is environmental education. In accordance with the festival theme, landscape teams from the cities of military glory were specially invited to participate in 2020.
The projects will be evaluated by an international team of experts, headed by Mr. James Alexander Sinclair (the Chairman of the Jury), Princess Marisol de la Tour d'Auvergne and other leading experts in the industry.
As part of the festival, there will be held the fifth anniversary of children's national competition of landscape design and horticulture "Planet of Flowers". For the first time, there will be a competition for amateurs, who can send photos of their gardens. Participants of the student contest Smart Garden are invited to create a concept of a smart garden of the future, combining current ideas of landscape design and modern technologies. Its motto is "Keeping the past, living in the present, thinking about the future”.
The MFS-online is also expanding its educational program. Numerous forums, webinars, master classes, live broadcasts and lectures are planned. By tradition, the interests of children with special developmental needs are looked after; they will participate in a special program that has been prepared for them.
A bazaar outlet of manufacturers of landscaping industry products will be set up. The festival will be attended by retailers, merchandisers, marketers of landscape industry products and producers of planting staples from Russian and foreign nurseries. For visitors, there will be a music program, many raffles and contests with prizes from partners and sponsors of an online festival.
Ms. Karine Lazareva, the President of the MFS-online, Chairman of the Guild of Landscape Industry Professionals and Integrated Improvement of Urban Environment at the MCCI:
This year the festival has truly become international by right. It ex[ands the boundaries, brings together people from different countries. Today we consider it our special mission to bring people together to feel the joy of creative process and exhilaration. Participants of all ages are represented here. Recent events in the world have made us realize that the main value life in is the relationship between people and nature, and the respect for it. After all, we all understand that planet Earth is our common home in which we live. Together, we can live in beauty, helping each other.
The Moscow Flower Show is a venue, where amateurs and professionals meet, united by a common idea - to make the world around us beautiful and harmonious, to leave the world, in which one wants to live, to future generations. The festival provides a unique opportunity to communicate with the leading professionals from all over the world, get practical advice, and discover the secrets of the mastery of the craft, which usually remain "behind the scenes". But in an unusual format - fashionable, technological and modern.