The Moscow Chamber of Commerce and Industry hosted a meeting of Moscow’s entrepreneurs with a delegation from Sri Lanka headed by Ambassador Extraordinary and Plenipotentiary of the Democratic Socialist Republic of Sri Lanka, Professor Janitha Abeywickrema Liyange.
The meeting was devoted to the presentation of a Lankan company's products, which were presented by Dr. Sumit Rajapurage, the Doctor of Ayurveda. According to Mrs. Ambassador, the Doctor is interested in bringing Ayurvedic products to the Russian market and in opening Ayurvedic health centers in Russia. As the participants of the meeting learned, the company produces preparations that are used to treat joint diseases, diabetes, colds, coughs, promote immunity (they were successfully used to improve and strengthen the immune system during and after the pandemic)
All of the products are made with the use of traditional technologies, but, taking into account modern methods of manufacturing, which allow more convenient use of products (for example, tea does not need to be boiled for a long time, and you can just pour hot water).
According to Mr. Vladimir Platonov, the President of the MCCI, mankind has been learning to use the power of natural resources to treat various ailments for thousands of years. "Now this direction is mistakenly called unconventional medicine, while remaining and being the most long-established curative course,” emphasized the Head of the Chamber.
Ms. Ulyana Gladkikh, the General Director of “Zeleiony Sad” (the “Green Garden”) LLC, said that its main mission is to restore the culture of herbalism in Russia. She offered to share contacts of the community that might be interested in the presented products, as well as to try cultivation of traditional Lankan medicinal herbs in Siberia to study their medicinal qualities when being grown in a non-traditional climate.
According to Mr. Oleg Khuzin, the founder of the creation and development of the brand "7G world", his company has conducted a study of the Ayurveda market in Russia and other countries. "In Russia, the Ayurveda market is virtually non-existent, and the main reason for this is that the products, in the context in which they are being offered to the Russian consumer, are not well understood.” he said.
According to the entrepreneur, in order to promote Ayurvedic culture and products, educational programs are needed for the personnel, involved in its promotion and sales, as well as interesting and understandable information for potential customers. Educational programs can be organized on the basis of the International Institute of Health, which was represented at the meeting by Ms. Snezhana Safronova, the Vice-rector for educational work: "We have programs for training health - managers. And we are ready to train those, who will work in Russia with your products in order to fulfill your requirements.”
Mr. Yaroslav Kuznetsov, the Commercial Director of the “Neupro-Group” LLC, said that one of the company's areas of work is to distribute medical products for the public via marketplaces throughout Russia: "The market for dietary supplements is growing by 12-15% per year. You have chosen a good time to enter the Russian market, but it will require a humanitarian component.” The entrepreneur also said that the company knows what authorization documents are needed for medical products and knows how to draw them up correctly.
Summarizing the results of the meeting, Mr. Platonov thanked Ms. Janita A. Liyange for an effective and fruitful meeting and "for inexhaustible energy, which contributes to the development of real business contacts between entrepreneurs of Moscow and Sri Lanka”. At the end of the official part of the meeting there were B2B negotiations between the participants, during which the means of realization to bring Ayurvedic products to the Russian market were outlined.