On September 22, an online conference was held, dedicated to the task of selling products in the US B2B marketplace.
The event was moderated by Mr. Rustam Mavlanov, the CEO of “Synergy Global Trade”, New York, USA, Deputy Chairman of the MCCI Commission on foreign economic cooperation with partners in the United States. He offered to discuss the details of how to enter the US market.
"We will share not just theoretical findings, but concrete practical steps that we acquired while working in the United States," said Mr. Mavlanov. The goal of the online conference is to find systematic solutions for entering the B2B market of the United States, analyze them, understand and apply them in practice. "Entering the US market, without having the established local contacts and trying to make sales from outside the United States, is a difficult endeavour and can be problematic. We are stationed in the US, know what is involved and will share our knowledge with you; this is the only way that works," Mr. Mavlanov is quite certain.
Regulatory Compliance and B2B sales expert, Mr. Rodion Tuvaev, of “RODUP. US, Los Angeles”, its CEO and founder, also believes that for a product to be successful in the US, it must be "established" in the country, fully certified and meet the expectations and requirements of local consumers. Mr. Tuvaev detailed the sequence of the required steps, the first of which is the study of the offline retail market of a particular product segment. Afterwards, it becomes necessary to check the compliance of products with the regulatory requirements of the market, calculate the cost of supply and study the structure of distribution. After that, it involves the organization of the wholesale distribution of products within the United States. "If you have implemented the necessary steps consistently, it will save in advance the costs that will have to be incurred because of mistakes, which are bound to happen. But let's hope that those mistakes will be minimal and inexpensive. That's why we advise, however, that you to plan your entry into the United States’ market carefully," concluded Mr.Tuvaev.